Kathy Irelandis partnering with the American Society for Gastrointestinal Endoscopy (ASGE), which represents the doctors who specialize in endoscopy and colon cancer screening, on a new Public Service Announcement (PSA) to encourage those 50 and over to undergo screening for colon cancer. The broadcast PSA, "Staying Healthy for Family," is a part of ASGE's public outreach initiatives for National Colorectal Cancer Awareness Month in March. The PSA can be viewed here.
|Colon cancer kills approximately 50,000 people each year, but it doesn't have to. Many of those deaths could be prevented with earlier detection. Women are at equal risk as men for colon cancer.|