|Harness Your Power|
The Value of Custom Syndicated Video Content
Nancy J. Clark
|Follow in the footsteps of television networks and YouTube: reap the benefits of custom syndicated video content -- it's free!|
|By 2014, 90% of online content consumed will be in the form of video.|
Having video on a web page will keep a viewer on that site for up to 10 times longer.
Video is expensive to produce. Custom syndication is the answer.
Custom syndicated video content can be 40 times more effective than posting on YouTube.
ATTENTION: Associations, Societies, Groups, Professionals, and Anyone Who Owns a Web Portal:
Video syndication is the largest form of media production, yet most people do not understand what it is. However, anyone who has so much as uploaded a video to YouTube is a syndicator, while YouTube is the publisher or media outlet. Syndicated content is, therefore, content produced by a third party. While syndicated content has existed since the birth of television, it has gotten bigger and bigger over time. In fact, the Syndicated Network Television Association notes that "syndication airs more hours of programming each week than the six traditional networks combined." With the explosion of the Internet, syndicated content has transformed and crossed the boundaries of media.
It was recently predicted that by 2014, 90% of online content consumed will be in the form of video, and some experts suggest that having video on a web page will keep a viewer on that site for up to 10 times longer. However, video content is expensive to produce. While professionals could go broke trying to develop enough video content themselves, why not follow in the footsteps of television networks and YouTube: reap the benefits of syndicated video content.
The value of syndicated video content is that it empowers anyone with a web portal - from individual professionals to groups, societies, or associations - to become their own YouTube, in a niche sense of course. By utilizing their own web portals, and those of their members, they not only become a media outlet but they enhance the relationships with their members. However, it is key that the syndicated video content they publish is relevant to their audience and legal to utilize. Sounds simple, but it's not. Caution needs to be taken in determining a trusted source of video content. The solution is to find a company that specializes in custom syndication - here professionals take the process one step further by ensuring that the content has not only been vetted for their audience but can be tailored to suit their specific needs, all for no out-of-pocket cost.
According to Chase Norlin of "Online Media Daily", with custom video syndication "the focus is on content and 'hand-placement' of videos in the right areas on publisher Web sites." In other words, custom syndication companies are focused on quality over quantity, as targeting the right video at the right people is more effective than flooding an audience with useless information. For this reason, to find a quality production there must be a dialogue between the custom syndicator and the publisher. This ensures that the end product is of value to everyone involved - most importantly the viewer.
Today's viewer demands both traditional, online, and portable media options. MDTV Medical News Now, Inc., established in 1998, is an experienced production firm that delivers valuable video content onto all media platforms. This includes broadcast television, society and association web portals, mobile applications - virtually any digital screen or campus environment. Moreover, the non-profit, MDTV Inc., is a custom syndication firm that offers educational content with a medical focus, published on selected websites in order to reach targeted audiences. In the words of MDTV's CEO, Paul G. Argen, "By keeping open communication with clients, staying up-to-date with technology, and carefully choosing distribution sites, MDTV can ensure that the quality content produced efficiently reaches interested parties." MDTV provides advanced technology and video platforms that can broadcast on both large group sites and their individual group member sites for free. In addition, MDTV's award-winning content is easily branded to fit a professional or society's needs, making it ideal for anyone looking to make use of custom syndicated video content as part of their web offering.
One example where custom syndication has proved to deliver both quality and quantity is in New Jersey. Recently, the New Jersey Association of County and City Health Officials (NJACCHO.org) has formed Public Health TV. They have found their Public Health TV and custom syndication solution (911ready.org) to be over 40 times more effective than a previous posting on YouTube. Further, their Public Health TV content is published on much more relevant sites. "This solution for our association is delivered on quality sites, such as numerous municipality sites within New Jersey. Not only do we use custom syndication of video content on our own site, but we became a custom syndicator ourselves by offering video content to all 620 municipalities in New Jersey. It's been successful, we've developed a new revenue stream, and we started the whole endeavor with no initial budget," said Peter Correale, President of the NJACCHO. "Now, of the almost 800,000 Google search results for Public Health TV, we are a top ranking result, thanks in part to our embrace of custom syndicated video content."
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