Fact Sheet for Cosmetic Dentistry Show Information

TARGET MDTV SELECT® EXPERTS (in priority order) 

1. General Dentist 
2. Prosthodontist 

BACKGROUND RESEARCH FACTS 

• According to a study done for the American Academy of Cosmetic Dentistry, the attractiveness 
and overall health of your smile impacts the perceptions others have of you regarding your 
financial and career status, your personality and even your intelligence. 
• The use of porcelains and composite resins, and tools such as lasers allow the skilled cosmetic 
dentist to dramatically improve the smile in undetectable fashion, and sometimes in as little as 
one visit. 
• Teeth whitening can be done with over the counter products but for faster results with less risk to 
the gums, a visit to your dentist may be the better choice. A stronger agent is used but a buffer is 
added to protect the tooth enamel without compromising effectiveness. 
• Bonding materials can repair chipped or cracked teeth and costs much less than other methods in 
cosmetic dentistry. 
• Porcelain veneers are sometimes preferred for changing the shape of a tooth or it’s positioning. It 
involves shaving down the enamel and it is not reversible. 
• Bridges and dentures can impair the function of the remaining teeth and gums so it is ideal to 
preserve the natural teeth and promote healthy gums. 
• The right cosmetic dentist should take a somewhat holistic approach in the care they provide, 
paying equal attention to both the form and function of the smile. 
• Dental implants function as natural teeth and are essentially prosthetic teeth. 
• Improvements in dental lab productivity and precision leads to minimized surgical requirements, 
more accurately planned implant positioning and shortened healing and restorative times. 
• Gum disease and inflammation may play a role in some diseases and on the other hand, many 
health issues puts you at risk for impaired oral health. Practicing good dental care habits and 
scheduling routine dental visits are essential to optimal dental health. 


PATIENT PROFILE: Cosmetic dentistry improved this patient’s confidence and career. 


QUESTIONS TO ASK FOR SATELLITE INTERVIEW OR PRODUCED PIECE 
These questions have been recorded in studio with MDTV Patient Advocate Anchor, Patricia Stark 

1. What are the most exciting aspects of what cosmetic dentistry offers to today’s patients? 
2. How important is a healthy, functional smile to someone’s over-all health? 
3. What are some of the most common misconceptions you feel people have about dentistry? 

ADDITIONAL QUESTIONS FOR PRODUCED PIECE 
These questions are to be asked by Advertising Producer to local expert (who is not looking directly into camera) 

1. How is it possible that so many procedures that took several visits in the past now can be done in 
just a few, or even just one visit? 
2. How many visits are necessary to put veneers on, let’s say the top row of teeth? 
3. When is tooth whitening called for over use of veneers? 
4. Can you update old dental work that perhaps used wires or silver amalgam?

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