Fact Sheet for Weight Loss Programs Show Information

TARGET MDTV EXPERTS (in priority order) 
1. Weight Loss Plans, Programs and Camps 
2. Medically Supervised Weight Loss - Bariatric Physician 
3. Primary Physician/Family Doctor 
4. Psychologist, Nutritionist/Dietitian, Personal Trainer 

BACKGROUND RESEARCH FACTS 

• Over 65% of American adults are overweight or obese. 
• Obesity is the second leading cause of unnecessary deaths. It is a disease that affects more than 
one-third of the adult American population (approximately 60 million), with an estimated 5 to 10 
million considered morbidly obese. 
• Obesity results from the excessive accumulation of fat that exceeds the body's skeletal and 
physical standards. According to the National Institutes of Health, an increase in 20 percent or more 
above your "ideal body weight" is the point at which excess weight becomes a health risk. 
• Overweight people who are successful at losing weight, and keeping it off, can reduce their risk 
factors for heart disease. 
• A long-term weight loss program should be based on regular physical activity and an eating plan 
that is balanced, healthy, and easy to follow. 
• A good weight loss program should teach you how to permanently change those eating habits and 
lifestyle factors, such as lack of physical activity that have contributed to weight gain. 
• You need to be evaluated by a physician if you have any health problems, are currently taking 
any medicine, or plan on taking any medicine, or plan to lose more than 15 to 20 pounds. 
• A good weight loss program should provide long-term strategies to deal with weight problems 
you may have in the future. These strategies might include things like setting up a support system 
and establishing a physical activity routine. 
• The Federal Trade Commission has fined marketers of weight loss pills millions for making false 
advertising claims. Diet pills are not drugs or medications so the FDA doesn’t regulate them so 
they don’t need to prove their effectiveness or safety. 


PATIENT PROFILE: Weight loss through lifestyle changes proves beneficial. 


QUESTIONS FOR PRODUCED PIECE 
These questions are to be asked by Advertising Producer to local expert (who is not looking directly into camera) 

1. What are some questions a person should ask when they’re checking out these weight loss 
programs? 
2. What type of staff, in terms of qualifications and expertise, should someone look for? 
3. Why is the success rate higher in a structured program rather than doing it on their own? 


ADDITIONAL QUESTIONS FOR PRODUCED PIECE 
These questions are to be asked by Advertising Producer to local expert (who is not looking directly into camera) 

1. Why do most diets and weight loss efforts fail? 
2. So what constitutes a truly “good” weight loss program? 
3. And how does the staff work with the individual to help them not only lose weight, but to keep it 
off? 
4. What about the nutrition side of it…Does someone want to find a program that provides a meal 
plan with foods, or should the program provide the education for people to shop and cook on their 
own?

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