Select Experts are Featured on MDTV in 2014
Select Medical Experts on Allergies are Needed for MDTV Broadcast Special
Featured Allergists and Pediatricians Air Locally on Fox, CBS, CW, My TV, ABC and NBC Network Affiliate Stations in Numerous USA Markets
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| | MDTV 2014 Broadcast Special on Allergies with Associated Medical Messages |
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| "Not only can these local doctors service more patients and enhance their community goodwill but who knows," said Paul G Argen, MDTV Executive Producer, they might even become the next Dr Oz."
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By MDTV
MDTV has partnered with major television network affiliate stations in dozens of markets across the country. Select Experts are welcome to apply and participate in the MDTV Broadcast Phenomenon, including being a guest on the MDTV Allergies Show Special and providing the community with MDTV Allergies Medical Messages throughout the year.
Local TV Broadcast Stations in over 25 markets are currently seeking allergists, pediatricians, immunologists, and internists to participate in this public service MDTV special on Allergies. "Not only can these local doctors service more patients and enhance their community goodwill but who knows," said Paul G Argen, MDTV Executive Producer, "they might even become the next Dr Oz." These MDTV Select Experts will provide insight to, and speak to common concerns of, people looking to receive trusted information about Allergies.
Allergists, pediatricians, and other allergy specialists interested in participating should read the Allergies Fact Sheet below to learn more about what will be covered and watch MDTV on Allergies to see the special in its current form. All it needs is you!
If you can answer the expert questions below as an local Allergies MDTV Select Expert, please contact your local Fox, CBS, CW, My TV, ABC and NBC Network affiliate MDTV station or, if there is not a listed MDTV station in your market call, Argen directly at 1-800-985-MDTV(6388).
Fact Sheet for Allergies Show Information
TARGET MDTV SELECT® EXPERTS (in priority order)
1. Allergist / Immunologist
2. Pediatrician
3. Internist
BACKGROUND RESEARCH FACTS
• 1 out of every 6 Americans has allergies; that’s about 50 million people. Of those,
roughly 7.8% suffer from hay fever.
• A recent CDC study concludes that food allergies have increased approximately 50%
between 1997 and 2011. The top three allergens are peanuts, milk and shellfish.
• Allergies occur because of an over sensitive immune system. It detects a foreign
substance called the allergen as a threat and it sounds the alarm.
• The immune response causes the typical symptoms of allergies; itchy eyes, coughing,
runny nose, sneezing, and scratchy throat. More serious reactions are asthma, rashes and
swelling. Anaphylaxis is swelling of the throat and is life threatening.
• Some common allergens are pollen, dust mites, mold, pet dander, food, insect bites,
cockroaches, medications and latex.
• Depending on the allergen, you may be able to avoid contact with it like pet dander; but
pollen is a little harder to avoid.
• Medications either over the counter or prescribed block the body’s response.
• Allergy shots (immunotherapy) give the patient minute amounts of the allergen in greater
concentration consistently each month for 3 to 5 years to desensitize the specific allergen.
• In Europe, allergy drops have been used for over 30 years with success and since it is
self-administered daily under the tongue, there is a greater compliance with patients.
However, in the U.S. it is not approved by the FDA though it is prescribed "off -label".
MEDICAL MOMENT: Sublingual Immunotherapy (allergy drops)
QUESTIONS TO ASK FOR SATELLITE INTERVIEW OR PRODUCED PIECE
These questions have been recorded in studio with MDTV Patient Advocate Anchor, Patricia Stark
4. Why are there so many more allergy sufferers than only 30 years ago... especially
food allergies?
5. At what point should someone see an allergist?
6. How is skin testing performed and what allergens are normally tested?
ADDITIONAL QUESTIONS FOR PRODUCED PIECE
These questions are to be asked by Advertising Producer to local expert
5. What can be done at home to limit exposure to allergens?
6. Why do some people need to carry an Epinephrine pen or shot?
7. Why hasn’t the FDA approved allergy drops and how do they compare to allergy
shots?
8. What are the common side effects of allergy medications and are they safe for
children?
©2014 MDTV, Inc.
Mars Corporate Plaza ∙ 3 Mars Court ∙ Boonton ∙ New Jersey ∙ 07005
800-985-MDTV (6388) ∙ 866-FAX-MDTV (329-6388)
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